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Managing Marketing Automation Without Salesforce

Salesforce is the behemoth in the marketing automation space, but with cost and complexity hurdles, many viable alternatives have made a name for themselves.

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Email Marketing Still Highly Effective

Email marketing may be one of the oldest messaging channels, but it still proves to be one of the most effective ways to reach consumers.

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Humanize Your Brand

Strengthen your brand by building a genuine relationship with your audience, and give them a reason to want to follow and support the work you do.

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The Power of CTAs

Calls-to-action (CTAs) should grab the attention of your audience to take a specific action.

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