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How Reputation Drives Business

Before making a purchase, the first place most consumers turn to is online reviews to ensure they are getting the best quality product or service for their buck.

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How to Find Your Desired Audience in a Sea of Social Media Users

More than half of the world’s population is active on social media, and this number is only on the rise. With the average person spending 2.4 hours on social media platforms every day, this presents a window of opportunities for brands to get in front of potential customers.

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Introducing the Digital Storefront

Several brick-and-mortar retailers are facing challenges competing in a world where everything is readily available at your fingertips. With physical stores seeing much less traffic, it is time to reevaluate their business approach in the digital realm.

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The Power Behind Targeted Advertising

Remember when you were surfing the web for new shoes? You browsed a few stores but for whatever reason decided to hold off. You now take a break from your hunt for new shoes to browse the web and your social media. This is where you start seeing ads for the shoes you just viewed.

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