Peabody Perspective Topics

The Latest

The Importance of Brand Voice

A compelling brand voice must be consistent across all communication platforms. A unique voice is how you set yourself apart from the competition.

Text People Buy From People They Trust typed on retro typewriter

How To Manage Your Brand’s Reputation

Brand reputation is one of the most important assets a business can have. It encompasses the quality of a brand’s products and services to how they treat customers and employees.

RIP website sliders text inside of the outline of a slider. The background image shows shadows of gravestones.

RIP Website Sliders

Sliders are dead. Several studies have investigated the effectiveness of sliders, and they all seem to point to the same conclusion: sliders don’t work.

Business man using umbrella as a shield to protect against economic downturn.

Should You Increase Your Marketing Budget During Economic Downturns?

Studies have shown that those that increased marketing budgets fared far better than those that did not.

Group of people up against a wall texting on their mobile phones.

SMS Marketing Statistics Too Strong to Ignore

Are you using text messaging to connect with your customers? Should you be? Yes, you should.

Bandit character spray painted on wall representing guerrilla marketing.

Going Outside the Box With Guerrilla Marketing

Guerilla marketing uses unconventional marketing tactics to drive publicity and evoke emotion. This marketing style provides marketers with a cost-efficient approach and the potential to make a big splash.