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What Is Brand Culture?
A company with a well-balanced brand culture lives by the core values of the brand. Learn what brand culture is and how to create one.
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The Importance of Brand Voice
A compelling brand voice must be consistent across all communication platforms. A unique voice is how you set yourself apart from the competition.
How To Manage Your Brand’s Reputation
Brand reputation is one of the most important assets a business can have. It encompasses the quality of a brand’s products and services to how they treat customers and employees.
RIP Website Sliders
Sliders are dead. Several studies have investigated the effectiveness of sliders, and they all seem to point to the same conclusion: sliders don’t work.
Should You Increase Your Marketing Budget During Economic Downturns?
Studies have shown that those that increased marketing budgets fared far better than those that did not.
SMS Marketing Statistics Too Strong to Ignore
Are you using text messaging to connect with your customers? Should you be? Yes, you should.
Going Outside the Box With Guerrilla Marketing
Guerilla marketing uses unconventional marketing tactics to drive publicity and evoke emotion. This marketing style provides marketers with a cost-efficient approach and the potential to make a big splash.