Featured Article:
How Reputation Drives Business
Before making a purchase, the first place most consumers turn to is online reviews to ensure they are getting the best quality product or service for their buck.
Read moreThe Conversation
Trending Words of Wisdom
How Reputation Drives Business
Before making a purchase, the first place most consumers turn to is online reviews to ensure they are getting the best quality product or service for their buck.
Read more
Human Connections will be the Hottest Marketing Trend in 2021
Let’s face it, 2020 was a rough one. From social distancing to quarantines to working remotely, we’ve all been missing a little human contact. People are craving real connections.
Read more
Knowledge is Power: 7 Steps to Understanding Your Target Market
Any effective marketing plan begins with understanding your customers. Don’t make assumptions. This usually leads to missed opportunities and money wasted.
Read more
TikTok vs Instagram Reels: Which is Right for Your Marketing Spend?
Your first question might be why would I market on either? Isn’t TikTok mainly for kids and teens, while Instagram Reels is just a TikTok clone? The short answer is NO.
Read moreThe Latest
How Reputation Drives Business
Before making a purchase, the first place most consumers turn to is online reviews to ensure they are getting the best quality product or service for their buck.
Read more
How to Find Your Desired Audience in a Sea of Social Media Users
More than half of the world’s population is active on social media, and this number is only on the rise. With the average person spending 2.4 hours on social media platforms every day, this presents a window of opportunities for brands to get in front of potential customers.
Read more
Introducing the Digital Storefront
Several brick-and-mortar retailers are facing challenges competing in a world where everything is readily available at your fingertips. With physical stores seeing much less traffic, it is time to reevaluate their business approach in the digital realm.
Read more
The Power Behind Targeted Advertising
Remember when you were surfing the web for new shoes? You browsed a few stores but for whatever reason decided to hold off. You now take a break from your hunt for new shoes to browse the web and your social media. This is where you start seeing ads for the shoes you just viewed.
Read more