Peabody Perspective Archive
The Rise of TikTok and Its Effect on Digital Marketing
TikTok, the social media platform that has taken the world by storm, has become an essential tool for businesses looking to engage with a new generation of consumers.
Top 10 Marketing Trends for 2023
Marketing is a rapidly changing field, with new trends and technologies emerging every year. It’s essential to stay up to date on the latest trends to stay ahead of the game and make the most impact with your marketing campaigns. Here are the top 10 marketing trends for 2023 that you should watch. In conclusion, […]
Give Yourself the Joy of a New Website
A new website is the gift that keeps on giving. Few investments offer as much in return as a custom website for your business. It serves as the face of your company 24/7, your marketing hub, and a content platform that attracts potential customers.
The Value Behind Good Copywriting
Copywriting is so much more than words thrown together on a page. Good copywriting paints a picture of what your business is all about; it represents your values and creates a lasting impact on your audience.
What Is Brand Culture?
A company with a well-balanced brand culture lives by the core values of the brand. Learn what brand culture is and how to create one.
The Importance of Brand Voice
A compelling brand voice must be consistent across all communication platforms. A unique voice is how you set yourself apart from the competition.
How To Manage Your Brand’s Reputation
Brand reputation is one of the most important assets a business can have. It encompasses the quality of a brand’s products and services to how they treat customers and employees.
RIP Website Sliders
Sliders are dead. Several studies have investigated the effectiveness of sliders, and they all seem to point to the same conclusion: sliders don’t work.
Should You Increase Your Marketing Budget During Economic Downturns?
Studies have shown that those that increased marketing budgets fared far better than those that did not.
SMS Marketing Statistics Too Strong to Ignore
Are you using text messaging to connect with your customers? Should you be? Yes, you should.
Going Outside the Box With Guerrilla Marketing
Guerilla marketing uses unconventional marketing tactics to drive publicity and evoke emotion. This marketing style provides marketers with a cost-efficient approach and the potential to make a big splash.
The Season for Event Marketing in Nashville Is Here!
It’s busy season for event marketing in Nashville! While Nashville may be a bachelorette party destination, it also attracts many organizations and industry trade shows.
The Impact of Customer Reviews
What your clients have to say about you says a lot about your business. It is often the determining factor whether they choose to do business with you or call on one of your competitors.
5 Tips to Increase Engagement and Reach on Social Media
Ultimately, social media success is measured by an engaged audience rather than just a large audience.
Views, Visits, & Sessions. What’s the Difference?
It is crucial to understand the differences between page views, page visits, and page sessions. When measuring website analytics, you need to know what you are tracking and what each metric means.
Boosted Posts vs. Paid Ads
No matter how valuable or informative your content may be, it will never show to all who might benefit from it. Social media is pay-to-play by design. If you want to get your message across to the masses, you need to invest in paid advertising.
How Can I Attract More Followers to My Social Media Pages?
Brands and organizations use social media platforms daily to connect with their audience, generate leads, boost sales, and raise awareness. With an engaged following on social media, you can effectively promote a new product or service and generate buzz around a campaign.
A Quick Guide to Affiliate Marketing
As an affiliate marketer, you have the flexibility to promote products from various companies with the potential to earn commission from them all.
Faster Websites Lead to Better SEO
Because your website is a significant part of your business, a poorly performing site will have people ignoring your online presence. You may be left in the dust by your competitors with better performing websites.
Could Your Brand Benefit from TikTok’s Boost in Holiday Sales?
Shopping has been made easier than ever before with everything you need right at your fingertips, leaving many shoppers spending more than in years past.
What is Artificial Intelligence, and How is it Used in Marketing?
Artificial intelligence (AI) represents technologies used to help your business with internal operations and customer-facing initiatives.
Social Selling – It’s Everywhere We Look
Social selling is all about creating meaningful interactions by showcasing your brand as the solution to a problem.
Top Social Media Channels for ROI
Since 1997, social media has been a powerful tool in reaching new audiences and forming connections. In fact, social media is now the #1 channel used by marketers.
Managing Marketing Automation Without Salesforce
Salesforce is the behemoth in the marketing automation space, but with cost and complexity hurdles, many viable alternatives have made a name for themselves.
Email Marketing Still Highly Effective
Email marketing may be one of the oldest messaging channels, but it still proves to be one of the most effective ways to reach consumers.
Humanize Your Brand
Strengthen your brand by building a genuine relationship with your audience, and give them a reason to want to follow and support the work you do.
The Power of CTAs
Calls-to-action (CTAs) should grab the attention of your audience to take a specific action.
Marketing Trend: QR Codes are Old Tech That Provide Modern Solutions
QR codes are a worthwhile investment when it comes to capturing the interest of consumers in marketing and business.
Peabody Communications Elevated by Clutch as One of the Top Branding Agencies in Nashville 2021
We are honored to be recognized for providing our clients with solutions to elevate their own businesses.
How Reputation Drives Business
Before making a purchase, the first place most consumers turn to is online reviews to ensure they are getting the best quality product or service for their buck.
How to Find Your Desired Audience in a Sea of Social Media Users
More than half of the world’s population is active on social media, and this number is only on the rise. With the average person spending 2.4 hours on social media platforms every day, this presents a window of opportunities for brands to get in front of potential customers.
Introducing the Digital Storefront
Several brick-and-mortar retailers are facing challenges competing in a world where everything is readily available at your fingertips. With physical stores seeing much less traffic, it is time to reevaluate their business approach in the digital realm.
The Power Behind Targeted Advertising
Remember when you were surfing the web for new shoes? You browsed a few stores but for whatever reason decided to hold off. You now take a break from your hunt for new shoes to browse the web and your social media. This is where you start seeing ads for the shoes you just viewed.
Time to Fire Your Website? These 10 Questions Can Help You Decide
Your website should be your hardest-working sales team member. It represents your business 24/7 and should continuously funnel leads into the sales stream. By answering these simple questions below, you can easily determine if you’re due for an upgrade.
Human Connections will be the Hottest Marketing Trend in 2021
Let’s face it, 2020 was a rough one. From social distancing to quarantines to working remotely, we’ve all been missing a little human contact. People are craving real connections.
Knowledge is Power: 7 Steps to Understanding Your Target Market
Any effective marketing plan begins with understanding your customers. Don’t make assumptions. This usually leads to missed opportunities and money wasted.
5 Tips for Managing Your Online Reviews
You can’t please all of the people all of the time. Online reputation is the lifeblood of any business. 3 out of 4 consumers are more likely to read and trust online reviews versus traditional advertising. Of course, every business is subject to negative reviews.
Everybody Loves SEO
Search Engine Optimization (SEO) is something everyone seems to know about—or at least they know that they need it. That presumptive attitude leads to many myths and misconceptions. To play and succeed in the SEO game will take planning, strategy, and most of all work.
TikTok vs Instagram Reels: Which is Right for Your Marketing Spend?
Your first question might be why would I market on either? Isn’t TikTok mainly for kids and teens, while Instagram Reels is just a TikTok clone? The short answer is NO.
5G Opens a New World of Marketing Possibilities
From conspiracy theories to the all commercial hype, you’ve probably heard 5G is coming. Depending on where you live, it’s likely already arrived.
Lend Me Your Ear: Introduction to Spotify Advertising
Can you hear that? Are you missing out on a great advertising opportunity? We’re inundated with so many social platforms and advertising mediums that it’s hard to keep up with for the average business owner.
Rise of the Influencer
In simpler times when you wanted your product or service to get some notoriety, you found a celebrity or athlete that fit your brand. Think Michael Jordan.