Peabody Perspective Archive

TikTok, the social media platform that has taken the world by storm, has become an essential tool for businesses looking to engage with a new generation of consumers.

Digital Marketing, TikTok

Marketing is a rapidly changing field, with new trends and technologies emerging every year. It’s essential to stay up to date on the latest trends to stay ahead of the game and make the most impact with your marketing campaigns. Here are the top 10 marketing trends for 2023 that you should watch. In conclusion, […]

A new website is the gift that keeps on giving. Few investments offer as much in return as a custom website for your business. It serves as the face of your company 24/7, your marketing hub, and a content platform that attracts potential customers.

Copywriting is so much more than words thrown together on a page. Good copywriting paints a picture of what your business is all about; it represents your values and creates a lasting impact on your audience. 

Brand Voice, Content Marketing, Digital Marketing, SEO, Social Media Marketing

A company with a well-balanced brand culture lives by the core values of the brand. Learn what brand culture is and how to create one.

Brand Culture, Brand Reputation, Brand Voice

A compelling brand voice must be consistent across all communication platforms. A unique voice is how you set yourself apart from the competition.

Brand Voice

Brand reputation is one of the most important assets a business can have. It encompasses the quality of a brand’s products and services to how they treat customers and employees.

Brand Reputation

Sliders are dead. Several studies have investigated the effectiveness of sliders, and they all seem to point to the same conclusion: sliders don’t work.

User Experience (UX), Web Design

Studies have shown that those that increased marketing budgets fared far better than those that did not.

Are you using text messaging to connect with your customers? Should you be? Yes, you should.

SMS Marketing

Guerilla marketing uses unconventional marketing tactics to drive publicity and evoke emotion. This marketing style provides marketers with a cost-efficient approach and the potential to make a big splash.

Event Marketing, Guerrilla Marketing

It’s busy season for event marketing in Nashville! While Nashville may be a bachelorette party destination, it also attracts many organizations and industry trade shows.

Event Marketing

What your clients have to say about you says a lot about your business. It is often the determining factor whether they choose to do business with you or call on one of your competitors.

Brand Reputation

Ultimately, social media success is measured by an engaged audience rather than just a large audience.

Social Media Marketing

It is crucial to understand the differences between page views, page visits, and page sessions. When measuring website analytics, you need to know what you are tracking and what each metric means.

Analytics, Digital Marketing

No matter how valuable or informative your content may be, it will never show to all who might benefit from it. Social media is pay-to-play by design. If you want to get your message across to the masses, you need to invest in paid advertising.

Digital Marketing, Social Media Advertising

Brands and organizations use social media platforms daily to connect with their audience, generate leads, boost sales, and raise awareness. With an engaged following on social media, you can effectively promote a new product or service and generate buzz around a campaign.

Brand Voice, Digital Marketing, Social Media Advertising, Social Media Marketing

As an affiliate marketer, you have the flexibility to promote products from various companies with the potential to earn commission from them all.

Digital Marketing, Ecommerce

Because your website is a significant part of your business, a poorly performing site will have people ignoring your online presence. You may be left in the dust by your competitors with better performing websites.

SEO, Website Hosting

Shopping has been made easier than ever before with everything you need right at your fingertips, leaving many shoppers spending more than in years past.

Digital Marketing, Ecommerce, Social Media Marketing

Artificial intelligence (AI) represents technologies used to help your business with internal operations and customer-facing initiatives.

Digital Marketing

Social selling is all about creating meaningful interactions by showcasing your brand as the solution to a problem.

Brand Reputation, Digital Marketing, Social Media Marketing

Since 1997, social media has been a powerful tool in reaching new audiences and forming connections. In fact, social media is now the #1 channel used by marketers.

Social Media Marketing

Salesforce is the behemoth in the marketing automation space, but with cost and complexity hurdles, many viable alternatives have made a name for themselves.

Content Marketing, Digital Marketing, Email Marketing, Inbound Marketing

Email marketing may be one of the oldest messaging channels, but it still proves to be one of the most effective ways to reach consumers.

Digital Marketing, Email Marketing

Strengthen your brand by building a genuine relationship with your audience, and give them a reason to want to follow and support the work you do.

Brand Culture, Brand Reputation, Brand Voice

Calls-to-action (CTAs) should grab the attention of your audience to take a specific action.

Digital Marketing

QR codes are a worthwhile investment when it comes to capturing the interest of consumers in marketing and business.

Digital Marketing, Social Media Marketing

We are honored to be recognized for providing our clients with solutions to elevate their own businesses.

Brand Reputation, Peabody Life

Before making a purchase, the first place most consumers turn to is online reviews to ensure they are getting the best quality product or service for their buck.

Brand Reputation

More than half of the world’s population is active on social media, and this number is only on the rise. With the average person spending 2.4 hours on social media platforms every day, this presents a window of opportunities for brands to get in front of potential customers.

Digital Marketing, Social Media Advertising, Social Media Marketing

Several brick-and-mortar retailers are facing challenges competing in a world where everything is readily available at your fingertips. With physical stores seeing much less traffic, it is time to reevaluate their business approach in the digital realm.

Brand Voice, Digital Marketing, Social Media Marketing

Remember when you were surfing the web for new shoes? You browsed a few stores but for whatever reason decided to hold off. You now take a break from your hunt for new shoes to browse the web and your social media. This is where you start seeing ads for the shoes you just viewed.

Digital Marketing, Display Advertising, Print Advertising, Search Engine Marketing, Social Media Advertising

Your website should be your hardest-working sales team member. It represents your business 24/7 and should continuously funnel leads into the sales stream. By answering these simple questions below, you can easily determine if you’re due for an upgrade.

Brand Reputation, Content Marketing, Digital Marketing, Search Engine Marketing, Website Platforms

Let’s face it, 2020 was a rough one. From social distancing to quarantines to working remotely, we’ve all been missing a little human contact. People are craving real connections.

Brand Colors, Brand Culture, Brand Reputation, Brand Voice, Digital Marketing

Any effective marketing plan begins with understanding your customers. Don’t make assumptions. This usually leads to missed opportunities and money wasted.

Digital Marketing

You can’t please all of the people all of the time. Online reputation is the lifeblood of any business. 3 out of 4 consumers are more likely to read and trust online reviews versus traditional advertising. Of course, every business is subject to negative reviews.

Brand Reputation, Digital Marketing

Search Engine Optimization (SEO) is something everyone seems to know about—or at least they know that they need it. That presumptive attitude leads to many myths and misconceptions. To play and succeed in the SEO game will take planning, strategy, and most of all work.

Digital Marketing, Search Engine Marketing, SEO, Website Platforms

Your first question might be why would I market on either? Isn’t TikTok mainly for kids and teens, while Instagram Reels is just a TikTok clone? The short answer is NO.

Digital Marketing, Social Media Advertising, Social Media Marketing

From conspiracy theories to the all commercial hype, you’ve probably heard 5G is coming. Depending on where you live, it’s likely already arrived.

Digital Marketing

Can you hear that? Are you missing out on a great advertising opportunity? We’re inundated with so many social platforms and advertising mediums that it’s hard to keep up with for the average business owner.

Digital Marketing

In simpler times when you wanted your product or service to get some notoriety, you found a celebrity or athlete that fit your brand. Think Michael Jordan.

Digital Marketing, Social Media Advertising, Social Media Marketing