Peabody Perspective Archive

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SMS Marketing Statistics Too Strong to Ignore

Are you using text messaging to connect with your customers? Should you be? Yes, you should.

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Going Outside the Box With Guerrilla Marketing

Guerilla marketing uses unconventional marketing tactics to drive publicity and evoke emotion. This marketing style provides marketers with a cost-efficient approach and the potential to make a big splash. The key to guerilla marketing is all about implementation and how to make the most out of repurposing content you already have.

The Season for Event Marketing in Nashville Is Here!

It’s busy season for event marketing in Nashville! While Nashville may be a bachelorette party destination, it also attracts many organizations and industry trade shows.

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The Impact of Customer Reviews

What your clients have to say about you says a lot about your business. It is often the determining factor whether they choose to do business with you or call on one of your competitors.

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5 Tips to Increase Engagement and Reach on Social Media

Ultimately, social media success is measured by an engaged audience rather than just a large audience.

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Views, Visits, & Sessions. What’s the Difference?

It is crucial to understand the differences between page views, page visits, and page sessions. When measuring website analytics, you need to know what you are tracking and what each metric means.

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Boosted Posts vs. Paid Ads

No matter how valuable or informative your content may be, it will never show to all who might benefit from it. Social media is pay-to-play by design. If you want to get your message across to the masses, you need to invest in paid advertising.

How Can I Attract More Followers to My Social Media Pages?

Brands and organizations use social media platforms daily to connect with their audience, generate leads, boost sales, and raise awareness. With an engaged following on social media, you can effectively promote a new product or service and generate buzz around a campaign.

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A Quick Guide to Affiliate Marketing

As an affiliate marketer, you have the flexibility to promote products from various companies with the potential to earn commission from them all.

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Faster Websites Lead to Better SEO

Because your website is a significant part of your business, a poorly performing site will have people ignoring your online presence. You may be left in the dust by your competitors with better performing websites.

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Could Your Brand Benefit from TikTok’s Boost in Holiday Sales?

Shopping has been made easier than ever before with everything you need right at your fingertips, leaving many shoppers spending more than in years past.

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What is Artificial Intelligence, and How is it Used in Marketing?

Artificial intelligence (AI) represents technologies used to help your business with internal operations and customer-facing initiatives.

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Social Selling – It’s Everywhere We Look

Social selling is all about creating meaningful interactions by showcasing your brand as the solution to a problem.

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Top Social Media Channels for ROI

Since 1997, social media has been a powerful tool in reaching new audiences and forming connections. In fact, social media is now the #1 channel used by marketers.

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Managing Marketing Automation Without Salesforce

Salesforce is the behemoth in the marketing automation space, but with cost and complexity hurdles, many viable alternatives have made a name for themselves.

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Email Marketing Still Highly Effective

Email marketing may be one of the oldest messaging channels, but it still proves to be one of the most effective ways to reach consumers.

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Humanize Your Brand

Strengthen your brand by building a genuine relationship with your audience, and give them a reason to want to follow and support the work you do.

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The Power of CTAs

Calls-to-action (CTAs) should grab the attention of your audience to take a specific action.

Peabody Communications on board with marketing trend by using branded QR code on top of a colorized background.

Marketing Trend: QR Codes are Old Tech That Provide Modern Solutions

QR codes are a worthwhile investment when it comes to capturing the interest of consumers in marketing and business.

Peabody Communications named one of the Top Branding Agencies in Nashville.

Peabody Communications Elevated by Clutch as One of the Top Branding Agencies in Nashville 2021

We are honored to be recognized for providing our clients with solutions to elevate their own businesses.

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How Reputation Drives Business

Before making a purchase, the first place most consumers turn to is online reviews to ensure they are getting the best quality product or service for their buck.

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How to Find Your Desired Audience in a Sea of Social Media Users

More than half of the world’s population is active on social media, and this number is only on the rise. With the average person spending 2.4 hours on social media platforms every day, this presents a window of opportunities for brands to get in front of potential customers.

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Introducing the Digital Storefront

Several brick-and-mortar retailers are facing challenges competing in a world where everything is readily available at your fingertips. With physical stores seeing much less traffic, it is time to reevaluate their business approach in the digital realm.

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The Power Behind Targeted Advertising

Remember when you were surfing the web for new shoes? You browsed a few stores but for whatever reason decided to hold off. You now take a break from your hunt for new shoes to browse the web and your social media. This is where you start seeing ads for the shoes you just viewed.

Laptop on a desk with the words "You're fired!"

Time to Fire Your Website? These 10 Questions Can Help You Decide

Your website should be your hardest-working sales team member. It represents your business 24/7 and should continuously funnel leads into the sales stream. By answering these simple questions below, you can easily determine if you’re due for an upgrade.

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Human Connections will be the Hottest Marketing Trend in 2021

Let’s face it, 2020 was a rough one. From social distancing to quarantines to working remotely, we’ve all been missing a little human contact. People are craving real connections.

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Knowledge is Power: 7 Steps to Understanding Your Target Market

Any effective marketing plan begins with understanding your customers. Don’t make assumptions. This usually leads to missed opportunities and money wasted.

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5 Tips for Managing Your Online Reviews

You can’t please all of the people all of the time. Online reputation is the lifeblood of any business. 3 out of 4 consumers are more likely to read and trust online reviews versus traditional advertising. Of course, every business is subject to negative reviews.

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Everybody Loves SEO

Search Engine Optimization (SEO) is something everyone seems to know about—or at least they know that they need it. That presumptive attitude leads to many myths and misconceptions. To play and succeed in the SEO game will take planning, strategy, and most of all work.

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TikTok vs Instagram Reels: Which is Right for Your Marketing Spend?

Your first question might be why would I market on either? Isn’t TikTok mainly for kids and teens, while Instagram Reels is just a TikTok clone? The short answer is NO.

5G

5G Opens a New World of Marketing Possibilities

From conspiracy theories to the all commercial hype, you’ve probably heard 5G is coming. Depending on where you live, it’s likely already arrived.

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Lend Me Your Ear: Introduction to Spotify Advertising

Can you hear that? Are you missing out on a great advertising opportunity? We’re inundated with so many social platforms and advertising mediums that it’s hard to keep up with for the average business owner.

A trendy person with big glasses and lines coming from their head. The lines are a gradient pattern from purple to orange to pink.

Rise of the Influencer

In simpler times when you wanted your product or service to get some notoriety, you found a celebrity or athlete that fit your brand. Think Michael Jordan.