Marketing

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Managing Marketing Automation Without Salesforce

Salesforce is the behemoth in the marketing automation space, but with cost and complexity hurdles, many viable alternatives have made a name for themselves.

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Email Marketing Still Highly Effective

Email marketing may be one of the oldest messaging channels, but it still proves to be one of the most effective ways to reach consumers.

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The Power of CTAs

Calls-to-action (CTAs) should grab the attention of your audience to take a specific action.

Peabody Communications named one of the Top Branding Agencies in Nashville.

Peabody Communications Elevated by Clutch as One of the Top Branding Agencies in Nashville 2021

We are honored to be recognized for providing our clients with solutions to elevate their own businesses.

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How Reputation Drives Business

Before making a purchase, the first place most consumers turn to is online reviews to ensure they are getting the best quality product or service for their buck.

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Human Connections will be the Hottest Marketing Trend in 2021

Let’s face it, 2020 was a rough one. From social distancing to quarantines to working remotely, we’ve all been missing a little human contact. People are craving real connections.

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Knowledge is Power: 7 Steps to Understanding Your Target Market

Any effective marketing plan begins with understanding your customers. Don’t make assumptions. This usually leads to missed opportunities and money wasted.

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TikTok vs Instagram Reels: Which is Right for Your Marketing Spend?

Your first question might be why would I market on either? Isn’t TikTok mainly for kids and teens, while Instagram Reels is just a TikTok clone? The short answer is NO.

5G

5G Opens a New World of Marketing Possibilities

From conspiracy theories to the all commercial hype, you’ve probably heard 5G is coming. Depending on where you live, it’s likely already arrived.

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Lend Me Your Ear: Introduction to Spotify Advertising

Can you hear that? Are you missing out on a great advertising opportunity? We’re inundated with so many social platforms and advertising mediums that it’s hard to keep up with for the average business owner.