Hand drawing 5 stars

How Reputation Drives Business

Before making a purchase, the first place most consumers turn to is online reviews to ensure they are getting the best quality product or service for their buck.

Hello my name is Human name tag

Human Connections will be the Hottest Marketing Trend in 2021

Let’s face it, 2020 was a rough one. From social distancing to quarantines to working remotely, we’ve all been missing a little human contact. People are craving real connections.

Target Audience

Knowledge is Power: 7 Steps to Understanding Your Target Market

Any effective marketing plan begins with understanding your customers. Don’t make assumptions. This usually leads to missed opportunities and money wasted.

TikTok vs Instagram Reels

TikTok vs Instagram Reels: Which is Right for Your Marketing Spend?

Your first question might be why would I market on either? Isn’t TikTok mainly for kids and teens, while Instagram Reels is just a TikTok clone? The short answer is NO.


5G Opens a New World of Marketing Possibilities

From conspiracy theories to the all commercial hype, you’ve probably heard 5G is coming. Depending on where you live, it’s likely already arrived.


Lend Me Your Ear: Introduction to Spotify Advertising

Can you hear that? Are you missing out on a great advertising opportunity? We’re inundated with so many social platforms and advertising mediums that it’s hard to keep up with for the average business owner.

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Rise of the Influencer

In simpler times when you wanted your product or service to get some notoriety, you found a celebrity or athlete that fit your brand. Think Michael Jordan.