More than half of the world’s population is active on social media, and this number is only on the rise. With the average person spending 2.4 hours on social media platforms every day, this presents a window of opportunities for brands to get in front of potential customers.
Several brick-and-mortar retailers are facing challenges competing in a world where everything is readily available at your fingertips. With physical stores seeing much less traffic, it is time to reevaluate their business approach in the digital realm.
Your first question might be why would I market on either? Isn’t TikTok mainly for kids and teens, while Instagram Reels is just a TikTok clone? The short answer is NO.
In simpler times when you wanted your product or service to get some notoriety, you found a celebrity or athlete that fit your brand. Think Michael Jordan.