Social Media

Business man in paper boat looking for target audience.

How to Find Your Desired Audience in a Sea of Social Media Users

More than half of the world’s population is active on social media, and this number is only on the rise. With the average person spending 2.4 hours on social media platforms every day, this presents a window of opportunities for brands to get in front of potential customers.

Illustration of people walking through a digital marketplace of oversized technology.

Introducing the Digital Storefront

Several brick-and-mortar retailers are facing challenges competing in a world where everything is readily available at your fingertips. With physical stores seeing much less traffic, it is time to reevaluate their business approach in the digital realm.

Tiktok and Instagram reels logos

TikTok vs Instagram Reels: Which is Right for Your Marketing Spend?

Your first question might be why would I market on either? Isn’t TikTok mainly for kids and teens, while Instagram Reels is just a TikTok clone? The short answer is NO.

A trendy person with big glasses and lines coming from their head. The lines are a gradient pattern from purple to orange to pink.

Rise of the Influencer

In simpler times when you wanted your product or service to get some notoriety, you found a celebrity or athlete that fit your brand. Think Michael Jordan.