Email marketing may be one of the oldest messaging channels, but it still proves to be one of the most effective ways to reach consumers. In fact, 73% of millennials prefer communications from business to come via email. Furthermore, 99% of consumers report checking their email every day and prefer to receive updates this way. With 4 billion daily email users worldwide, a strong email marketing strategy is critical in communicating with a targeted audience and increasing brand awareness.
Below are some of the perks email marketing has to offer:
Email marketing allows for plenty of creativity utilizing personalized content. This can range from addressing the contact by name in the email or segmenting an audience based on their buying history, geography, engagement levels, gender, or race. Each email allows for different variations targeting a specific consumer profile. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Having the ability to segment an audience based on interest, purchase behavior, demographics, and more ensures the right person is reached at the right time.
Email marketing can be especially beneficial in collecting consumer feedback. Once a purchase has been made, a customer satisfaction email can be sent to stimulate further interaction, engagement, and future purchases down the road.
Rising sales are another added benefit of email marketing. Email marketing campaigns help make customers aware of special offers, sales, and abandoned cart items, therefore, encouraging future purchases. By catering to an audience’s needs, more people are likely to pay attention to a message, therefore, resulting in a higher return.
Stronger Customer Relationship
Communication is an important element of any relationship; so, it makes sense that continuous interaction is fostered by a brand. People choose to do business with brands they know, value, and trust. Reaching out to wish customers a happy holiday, happy birthday, or an update on the latest trends instills appreciation and loyalty amongst customers while keeping a brand top-of-mind. There is also the potential for existing customers to share an email so that a message reaches an even larger audience.
Increased Web Traffic
When sending out an email, a call to action (CTA) will redirect the recipient back to the website for additional information. This will also encourage customers to engage with other great content found on the page. Therefore, increasing traffic to the website and improving SEO.
Unlike traditional campaigns which tend to be costly and time-consuming, email marketing campaigns provide a much more cost-effective approach and a quicker turnaround time. In fact, email generates $42 for every $1 spent. Struggling against time is often a conflict amongst marketers. Email campaigns can often be designed as quickly as one day using a pre-designed template. This makes it quick and easy to deliver a message while still looking professional and having a big effect.
With email marketing, results can be tracked immediately to determine how a marketing campaign is performing. Everything from who opened the email and clicked on the link to where a recipient lives is housed in analytics. By measuring success, a business can see how one marketing channel compares to another. In return, this helps better prioritize time and effort spent on achieving maximum results.
Email marketing allows businesses to interact with their customers consistently. The more value that is provided to an audience, the more a brand can build credibility and the more likely an audience is to engage. Customers want to feel unique. With email marketing, businesses can meet the needs and expectations of customers and subscribers by maintaining a constant channel of communication.
Talk to Peabody about improving your email marketing today!