Digital Marketing

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Boosted Posts vs. Paid Ads

No matter how valuable or informative your content may be, it will never show to all who might benefit from it. Social media is pay-to-play by design. If you want to get your message across to the masses, you need to invest in paid advertising.

How Can I Attract More Followers to My Social Media Pages?

Brands and organizations use social media platforms daily to connect with their audience, generate leads, boost sales, and raise awareness. With an engaged following on social media, you can effectively promote a new product or service and generate buzz around a campaign.

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A Quick Guide to Affiliate Marketing

As an affiliate marketer, you have the flexibility to promote products from various companies with the potential to earn commission from them all.

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Could Your Brand Benefit from TikTok’s Boost in Holiday Sales?

Shopping has been made easier than ever before with everything you need right at your fingertips, leaving many shoppers spending more than in years past.

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What is Artificial Intelligence, and How is it Used in Marketing?

Artificial intelligence (AI) represents technologies used to help your business with internal operations and customer-facing initiatives.

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Social Selling – It’s Everywhere We Look

Social selling is all about creating meaningful interactions by showcasing your brand as the solution to a problem.

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Managing Marketing Automation Without Salesforce

Salesforce is the behemoth in the marketing automation space, but with cost and complexity hurdles, many viable alternatives have made a name for themselves.

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Email Marketing Still Highly Effective

Email marketing may be one of the oldest messaging channels, but it still proves to be one of the most effective ways to reach consumers.

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The Power of CTAs

Calls-to-action (CTAs) should grab the attention of your audience to take a specific action.

Peabody Communications on board with marketing trend by using branded QR code on top of a colorized background.

Marketing Trend: QR Codes are Old Tech That Provide Modern Solutions

QR codes are a worthwhile investment when it comes to capturing the interest of consumers in marketing and business.