Digital Marketing

Peabody Communications on board with marketing trend by using branded QR code on top of a colorized background.

Marketing Trend: QR Codes are Old Tech That Provide Modern Solutions

QR codes are a worthwhile investment when it comes to capturing the interest of consumers in marketing and business.

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How to Find Your Desired Audience in a Sea of Social Media Users

More than half of the world’s population is active on social media, and this number is only on the rise. With the average person spending 2.4 hours on social media platforms every day, this presents a window of opportunities for brands to get in front of potential customers.

Illustration of people walking through a digital marketplace of oversized technology.

Introducing the Digital Storefront

Several brick-and-mortar retailers are facing challenges competing in a world where everything is readily available at your fingertips. With physical stores seeing much less traffic, it is time to reevaluate their business approach in the digital realm.

Mannequins standing in a group staring at phones

The Power Behind Targeted Advertising

Remember when you were surfing the web for new shoes? You browsed a few stores but for whatever reason decided to hold off. You now take a break from your hunt for new shoes to browse the web and your social media. This is where you start seeing ads for the shoes you just viewed.

Laptop on a desk with the words "You're fired!"

Time to Fire Your Website? These 10 Questions Can Help You Decide

Your website should be your hardest-working sales team member. It represents your business 24/7 and should continuously funnel leads into the sales stream. By answering these simple questions below, you can easily determine if you’re due for an upgrade.

Hello my name is Human name tag

Human Connections will be the Hottest Marketing Trend in 2021

Let’s face it, 2020 was a rough one. From social distancing to quarantines to working remotely, we’ve all been missing a little human contact. People are craving real connections.

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Knowledge is Power: 7 Steps to Understanding Your Target Market

Any effective marketing plan begins with understanding your customers. Don’t make assumptions. This usually leads to missed opportunities and money wasted.

A review card with 5 stars.

5 Tips for Managing Your Online Reviews

You can’t please all of the people all of the time. Online reputation is the lifeblood of any business. 3 out of 4 consumers are more likely to read and trust online reviews versus traditional advertising. Of course, every business is subject to negative reviews.

Everybody Loves Raymond SEO text over an image of Ray Romano holding a microphone.

Everybody Loves SEO

Search Engine Optimization (SEO) is something everyone seems to know about—or at least they know that they need it. That presumptive attitude leads to many myths and misconceptions. To play and succeed in the SEO game will take planning, strategy, and most of all work.

Tiktok and Instagram reels logos

TikTok vs Instagram Reels: Which is Right for Your Marketing Spend?

Your first question might be why would I market on either? Isn’t TikTok mainly for kids and teens, while Instagram Reels is just a TikTok clone? The short answer is NO.