Social Media Marketing

How Can I Attract More Followers to My Social Media Pages?

Brands and organizations use social media platforms daily to connect with their audience, generate leads, boost sales, and raise awareness. With an engaged following on social media, you can effectively promote a new product or service and generate buzz around a campaign.

A smart phone standing up on a mount with the TikTok logo featured on the screen.

Could Your Brand Benefit from TikTok’s Boost in Holiday Sales?

Shopping has been made easier than ever before with everything you need right at your fingertips, leaving many shoppers spending more than in years past.

Social media graphics being pulled toward a giant magnet.

Social Selling – It’s Everywhere We Look

Social selling is all about creating meaningful interactions by showcasing your brand as the solution to a problem.

Image of a social media post with a colorful megaphone.

Top Social Media Channels for ROI

Since 1997, social media has been a powerful tool in reaching new audiences and forming connections. In fact, social media is now the #1 channel used by marketers.

Peabody Communications on board with marketing trend by using branded QR code on top of a colorized background.

Marketing Trend: QR Codes are Old Tech That Provide Modern Solutions

QR codes are a worthwhile investment when it comes to capturing the interest of consumers in marketing and business.

Business man in paper boat out on the open water looking for something through binoculars

How to Find Your Desired Audience in a Sea of Social Media Users

More than half of the world’s population is active on social media, and this number is only on the rise. With the average person spending 2.4 hours on social media platforms every day, this presents a window of opportunities for brands to get in front of potential customers.

Illustration of people walking through a digital marketplace of oversized technology.

Introducing the Digital Storefront

Several brick-and-mortar retailers are facing challenges competing in a world where everything is readily available at your fingertips. With physical stores seeing much less traffic, it is time to reevaluate their business approach in the digital realm.

Tiktok and Instagram reels logos

TikTok vs Instagram Reels: Which is Right for Your Marketing Spend?

Your first question might be why would I market on either? Isn’t TikTok mainly for kids and teens, while Instagram Reels is just a TikTok clone? The short answer is NO.

A trendy person with big glasses and lines coming from their head. The lines are a gradient pattern from purple to orange to pink.

Rise of the Influencer

In simpler times when you wanted your product or service to get some notoriety, you found a celebrity or athlete that fit your brand. Think Michael Jordan.