Business man in paper boat looking for target audience.

How to Find Your Desired Audience in a Sea of Social Media Users

More than half of the world’s population is active on social media, and this number is only on the rise. With the average person spending 2.4 hours on social media platforms every day, this presents a window of opportunities for brands to get in front of potential customers.

Hunting for Your Audience

Before you begin advertising your brand on social media platforms, you must identify who your desired audience is and where to find them. The beauty of marketing online is how easy it is to uncover data that will help you locate where your audience is most active online. Once you have determined your target audience, you can use social media analytics to determine age, location, interests, etc. to better understand where to allocate your time and spending when promoting your product. This research beforehand is essential in preventing money spent on advertising from being wasted.

Catching Your Customer

Once you have developed a strong ad campaign and determined your audience, there are many ways to engage your audience using social media. By keeping your social media accounts active with relevant and useful information, potential customers will gain trust and confidence in your brand. Fresh and engaging content is key in grabbing your audience’s attention and building brand credibility. You can also expand your brand’s reach with ad spots integrated naturally in your social feed or before a video. This will allow you to see how many users are interacting with your ad.

Recently, many companies are turning to influencers to increase brand exposure. An influencer is a person who has built a reputation for their knowledge and expertise on a specific topic. Companies reach out to influencers to promote a product or service on their social media page to increase brand awareness. This strategy has become a very effective way to conduct marketing online since people are more likely to buy a product or listen to what a company has to offer if their favorite influencer is endorsing it. The advertisement becomes more personal rather than just another force-fed advertisement.

Check the Stats

When deciding which social media platform to use when advertising your product, it is important to understand who is on each platform. Some basic stats, such as the age and gender of users, can go a long way when determining which platform to advertise on.

  • Instagram: 4% of users are between 18-34 years old, and 50.8% of users are female
  • Facebook: Users between 25 and 34 years old make up the majority of Facebook’s demographic with most of the users being male
  • LinkedIn: 1% percent of users are between the ages of 25 and 34
  • TikTok: Although TikTok’s demographic is starting to become older, most of its users are females between the age of 10 and 29 years old
  • Snapchat: 265 million users, 75% are between the ages 13 and 34 

In the year 2021, more and more people have become accustomed to life online. With the continuous growth of social media and the constant creation of new platforms, now is the time to capitalize on this growing industry to expand your business and reach your customers.