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The Rise of TikTok and Its Effect on Digital Marketing

TikTok, the social media platform that has taken the world by storm, has become an essential tool for businesses looking to engage with a new generation of consumers.

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Top 10 Marketing Trends for 2023

Marketing is a rapidly changing field, with new trends and technologies emerging every year. It’s essential to stay up to date on the latest trends to stay ahead of the game and make the most impact with your marketing campaigns. Here are the top 10 marketing trends for 2023 that you should watch. In conclusion, […]

The Value Behind Good Copywriting

Copywriting is so much more than words thrown together on a page. Good copywriting paints a picture of what your business is all about; it represents your values and creates a lasting impact on your audience. 

Business man using umbrella as a shield to protect against economic downturn.

Should You Increase Your Marketing Budget During Economic Downturns?

Studies have shown that those that increased marketing budgets fared far better than those that did not.

Group of people up against a wall texting on their mobile phones.

SMS Marketing Statistics Too Strong to Ignore

Are you using text messaging to connect with your customers? Should you be? Yes, you should.

Bandit character spray painted on wall representing guerrilla marketing.

Going Outside the Box With Guerrilla Marketing

Guerilla marketing uses unconventional marketing tactics to drive publicity and evoke emotion. This marketing style provides marketers with a cost-efficient approach and the potential to make a big splash.

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5 Tips to Increase Engagement and Reach on Social Media

Ultimately, social media success is measured by an engaged audience rather than just a large audience.

How Can I Attract More Followers to My Social Media Pages?

Brands and organizations use social media platforms daily to connect with their audience, generate leads, boost sales, and raise awareness. With an engaged following on social media, you can effectively promote a new product or service and generate buzz around a campaign.

Illustration of a man coming out of a laptop holding a megaphone. The laptop is surrounded by illustrations of money, coins, plants, and clouds.

A Quick Guide to Affiliate Marketing

As an affiliate marketer, you have the flexibility to promote products from various companies with the potential to earn commission from them all.

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Could Your Brand Benefit from TikTok’s Boost in Holiday Sales?

Shopping has been made easier than ever before with everything you need right at your fingertips, leaving many shoppers spending more than in years past.