Artificial intelligence (AI) represents technologies used to help your business with internal operations and customer-facing initiatives.
Social selling is all about creating meaningful interactions by showcasing your brand as the solution to a problem.
Since 1997, social media has been a powerful tool in reaching new audiences and forming connections. In fact, social media is now the #1 channel used by marketers.
Salesforce is the behemoth in the marketing automation space, but with cost and complexity hurdles, many viable alternatives have made a name for themselves.
Email marketing may be one of the oldest messaging channels, but it still proves to be one of the most effective ways to reach consumers.
Strengthen your brand by building a genuine relationship with your audience, and give them a reason to want to follow and support the work you do.
Calls-to-action (CTAs) should grab the attention of your audience to take a specific action.
QR codes are a worthwhile investment when it comes to capturing the interest of consumers in marketing and business.
Before making a purchase, the first place most consumers turn to is online reviews to ensure they are getting the best quality product or service for their buck.
More than half of the world’s population is active on social media, and this number is only on the rise. With the average person spending 2.4 hours on social media platforms every day, this presents a window of opportunities for brands to get in front of potential customers.