A new website is the gift that keeps on giving. Few investments offer as much in return as a custom website for your business. It serves as the face of your company 24/7, your marketing hub, and a content platform that attracts potential customers.
Copywriting is so much more than words thrown together on a page. Good copywriting paints a picture of what your business is all about; it represents your values and creates a lasting impact on your audience.
Sliders are dead. Several studies have investigated the effectiveness of sliders, and they all seem to point to the same conclusion: sliders don’t work.
It is crucial to understand the differences between page views, page visits, and page sessions. When measuring website analytics, you need to know what you are tracking and what each metric means.
Because your website is a significant part of your business, a poorly performing site will have people ignoring your online presence. You may be left in the dust by your competitors with better performing websites.
Your website should be your hardest-working sales team member. It represents your business 24/7 and should continuously funnel leads into the sales stream. By answering these simple questions below, you can easily determine if you’re due for an upgrade.
Search Engine Optimization (SEO) is something everyone seems to know about—or at least they know that they need it. That presumptive attitude leads to many myths and misconceptions. To play and succeed in the SEO game will take planning, strategy, and most of all work.