The way we shop is changing as more and more shoppers are now turning to TikTok for inspiration on gifts, outfits, decorations, and recommendations on products and services. TikTok thrives on being a fun and interactive platform for its users, and the numbers speak for themselves.
Shopping has been made easier than ever before with everything you need right at your fingertips, leaving many shoppers spending more than in years past. 84% of TikTokers plan to shop online retailers, and two out of three are planning to spend more than $200 on gifts this year, up 9% from last year.
TikTok Influences Gift Buying
If your business is not already active on TikTok, you may be missing out on a valuable opportunity. This year, 77% of users say that TikTok is likely to inspire a gift idea, and 47% claim they have made a purchase based on something they saw on the platform.
Much of TikTok’s audience includes users that aren’t present on other social platforms. With Gen Z making up most of TikTok’s audience, brands can introduce products and services to an audience they may have missed on social platforms such as Facebook or Instagram.
A significant advantage of promoting your brand on TikTok is the amount of time users are willing to spend on the app without interruption. The average time users spend on the app is equivalent to the average length of a movie, with 47% of users engaging without any distractions. The longer users aren’t distracted, the more likely they will proceed with a purchase. The increased screen time allows ample opportunity for advertisers to expand their reach amongst consumers.
Don’t Miss Out on TikTok’s Popularity
TikTok is currently the most downloaded app in Apple’s App Store. With video content coming out on top in 2021, it’s no surprise TikTok excels. With various ad formats to choose from, TikTok is a great way to drive traffic to your website, increase brand recognition, and boost sales.
The platform continues to gain more momentum, making now a great time to experiment, optimize and showcase your content to convert avid users into loyal customers.