What Is Display Advertising?
Display ads deliver advertising to your target market using geographic, categorical, demographic, and behavioral targeting. Everyone who goes online and uses a mobile device has a digital footprint and leaves breadcrumbs to track. The combination of this data and the advancements in programmatic technology such as AI and machine learning make a powerful marketing tool.
The tactic of displaying a text, image, or video ad to a defined audience as they use digital platforms such as websites, social media, mobile apps, or streaming services
Whether your goal is more website traffic, convert more customers, or social media growth—our team of digital advertising strategists can help you engage customers and grow your brand!
Types of display advertising we offer:
- Google Ads for Small Businesses
Designed to help companies with smaller advertising budgets, our automated platform is fast, easy, and affordable for any small business to attract new customers with an ad on the Google display network.
- Local Ads
Leverage the power of multiple digital platforms with one package for display, video, OTT (Netflix, Hulu, ESPN+, Disney+, etc.), social, and search. Programmatic, Google, Facebook, and mobile location advertising made simple!
- Facebook/Instagram Ads
We’ll help you build your target audience based on demographics, interests, location, relationship status, education, household income, and life events.
- Native Ads
Promote your company’s products and services in the form of engaging content. Native ads appear as additional content on a high-traffic website. When clicked, the ad goes to a landing page on your site in the form of articles, blogs, listicles, and more.
The Popularity of Programmatic Display Advertising
Programmatic display ads will comprise 86.5% of all digital ad spend in 2021
Without getting too deep in the weeds, programmatic advertising utilizes AI and other automation tools to hyper-target your segmented target audience and facilitate the ad bidding process. Its popularity has risen because the real-time technology streamlines bidding, and the targeting capabilities far exceed manual approaches. In other words, advertisers are seeing much greater results making programmatic display the future of advertising.
How To Choose the Right Type of Ads?
From retargeting ads to geofencing, it can be daunting to decide which will be the most effective. We’ll listen to your needs and help you define your goals. From there, we’ll determine which approach is best suited to reach those goals. We are hyper-focused on your success. The ads will be regularly optimized and monitored for performance.