What Is Print Advertising?
Print advertising is a form of marketing that uses printed materials to reach customers. It’s a hard copy that showcases your brand/products/services.
Print Advertising
Non-digital printed media designed to attract customers using offers, brand recognition, and calls to action (CTAs)
6 Key Elements That Comprise Print Advertising
Print ads should consist of a headline, tagline, design, copy, call to action, and company logo. Customers spend more time reviewing print ads; therefore, the amount of information adsorbed is higher than online advertising.
The most effective examples of print advertising:
- Newspaper
- Magazine
- Direct Mail
- Brochures
- Billboards
Is Print Advertising Still Effective in Today’s World?
Digital marketing has developed rapidly in a short amount of time, but print marketing is still a very effective way to reach your target audience. Additionally, printed materials often have a longer lifespan than digital ads. For example, a magazine with a large circulation will increase the likelihood of your print ad reaching a wider audience, and readers engage differently with physical content.
The best way to measure the effectiveness of print is to collect data related to an ad or billboard. Unique landing pages, QR codes, and even a “How did you hear about us” selection on a contact form will provide valuable insights.
Print advertising may not be the newest form of marketing, but it’s familiar, and customers know and trust it.
Print Ads Are Part of the Bigger Picture
Ad placement in print media is one of the many offerings at Peabody. While some approaches prove to have an effective return, each situation is different. Audiences respond differently, so we typically recommend a strategic combination of marketing methods.