What Are Promotional Products?
Commonly referred to as SWAG (Stuff We All Get) or corporate premiums, promotional products are another way to advertise your brand and grab consumers’ attention. Everybody loves free stuff. To ensure a positive impression, you must offer products that are high-quality and attractive. The upfront cost is higher for quality promo items, but if it’s desirable and has lasting quality, the long-term brand recognition creates a positive return on investment for years to come.
Custom branded items distributed at minimal or no cost to promote a brand, business, or event.
Because promotional products are unique to your brand, they easily stand out amongst your competition. These premiums offer various options to showcase your branding and can be tailored to target a specific market. If you choose to brand a coffee mug, chances are customers will use it frequently with your brand in mind. Customers are inclined to think highly of your brand because they are reminded of it daily. In fact, 83% of people are more likely to do business with a brand after receiving a promotional item, making promotional items effective lead generators.
Strong relationships with customers are essential to your growth as a business. When you gain the loyalty and respect of your customers, you gain new customers along the way because they are referring your brand to people they know.
Benefits of using promotional products:
- High ROI
- Brand recognition
- Customer loyalty
- Stand out from competitors
Who Doesn’t Love Free Stuff?
Handing out promotional products is an affordable and effective way to gain brand exposure. The items you distribute will often remain with customers for years, translating to your brand being top-of-mind when a customer is in the market for your products or services.
Examples of popular promotional items:
- Coffee mugs
- Water bottles
- Tote bags
Seeing Is Believing
We’ll take your logo and mockup items to give a good sense of how the final product will look. The different images combine to show you the big picture of how the promotional items will represent your brand at events and trade shows.