Social Media Advertising

A paid strategy for social media is the best way to grow your audience and boost sales. We’ll walk you through the options and develop a customized package to deliver measurable results.

What Is Social Media Advertising?

Advertising on social media allows you to reach the audience you want by targeting both new and existing customers.

Social Media Advertising

Promoting a brand’s product or service through display ads or sponsored content on social media networks using demographics and behavior to target a specific audience

All social networks offer advertising options. However, to get the most reach and interaction, you must determine which platform your target audience is most likely to use. If you offer a B2B service, you’ll want to concentrate your spending on LinkedIn to reach other business professionals and decision-makers. If you have a new product to roll out to the public, Facebook and Instagram has proven to be the most successful platforms for retailers.

Some benefits of advertising on social media:

  • Increase brand awareness
  • Stay top of mind
  • Increase web traffic
  • Lead generation
  • Boost sales
  • Retargeting

Remarkable Remarketing

Facebook’s tracking pixel is a powerful tool for marketers. You or a developer adds the code to your website or a specific webpage to follow the activity of site visitors regardless of the referral source. It’s great for audience building or retargeting visitors that did not convert.

For example, visitors to your site may often add items to a cart but not follow through with a purchase—retargeting aims to entice users to return to a site. The potential customer has already shown interest in your product. Now it’s time to draw them in further and reinforce their interest with a tailored message and targeted ad placement.

Peabody provides social media advertising clients a dashboard to track impressions, click-through rates (CTR), actions, including sign-ups or purchases, and even offline in-store visits. The data provided on the dashboard allows the cost per lead (CPL) to be calculated to measure ROI.

Let’s discuss how advertising on social media can grow your followers, increase your website traffic, and boost your sales. Talk to Peabody