Brand Colors

As part of the branding process, Peabody will shed light on the impact color has on your brand and how the audience relates to it.

What Are Brand Colors?

When building a bold brand that differentiates you from your competitors, color matters. Color sets the tone and speaks to your customers on an emotional level.

Brand Colors

A combinations of colors that contribute to the visual association of a brand with a company

When developing or refreshing a brand, color should be at the forefront of the process and researched thoroughly. For instance, recent studies have shown that color improves brand recognition by 80 percent and influences purchase decisions for nearly 85 percent.

General meaning of colors:

  • Red
    fun, bold, playful, induces hunger
  • Orange
    happy, cheerful, playful
  • Yellow
    optimism, creativity, warmth
  • Green
    health, wellness, prestige
  • Blue
    loyalty, security, trust
  • Purple
    royal, wisdom, educational
  • Brown
    earthy, familiar, natural
  • Black & White
    timeless, simple, classic

Color Theory

Color Theory is the understanding of the practical mixing of colors to achieve certain hues and values. A color wheel is usually the basis for this understanding. A designer takes it further by referencing color scale charts that illustrate the outcome of combinations of hue, shade, tint, and tone. Mastering color theory is essential in developing the most appropriate color palette for a brand. Once the designer determines the best combination, they typically turn to the Pantone Matching System (PMS) to identify spot colors that closely match the palette generated by applying color theory. The numbered PMS colors become the foundation of the brand palette.

The Importance of Color

Our brains process visual content faster than text, so it is critical to have a brand that can communicate nonverbally. Color will make this process easier, helping people understand and recall information more easily. For example, think about how important a sports team’s colors are. From uniforms to merchandise to face paint, the team’s colors are so identifiable that they are used to express one’s allegiance to that organization. That makes color a very powerful tool.

Let us determine which primary and secondary colors represent your brand and add the most value. Talk to Peabody