What Is Brand Culture?
A company with a well-balanced brand culture lives by the core values of the brand. Consequently, its employees and customers are at the forefront of what they do by being engaged in every business operation.
A brand’s DNA and values determine every experience, expression, and interaction with customers, employees, and stakeholders
A positive culture motivates employees toward meeting goals and reaping the rewards. Furthermore, employees are more inspired to work when a brand aligns with their morals and values, positively impacting behaviors and attitudes.
Benefits of a strong brand culture include:
- Higher margins
- Customer advocacy
- Talented workforce
- Key alliances
Creating a Culture
First, you must determine the type of brand you’d like to create. This determination includes identifying the type of culture required to manifest your vision which is dependent on your core values – the essential and enduring principles and priorities that define the mindset and behaviors of your workforce.
Secondly, once you have established your core values, you can align all other aspects of your business with your culture and hire the right people who embody your brand’s values and traits. Think of your employees as brand ambassadors showcasing and highlighting the brand in the minds of consumers. In other words, it’s not about how you view your brand; it’s about how everyone else does. For instance, if your employees are passionate about the brand, that passion and excitement will translate to potential buyers.
Key for Brand Reputation
Your culture should define how you want your business to be perceived. Therefore, companies that succeed at creating a healthy brand culture are more likely to outperform their competition. In addition, doing so helps retain customers and attracts new ones as well.
How does your brand live up to its values? Peabody can help align your people, passion, and purpose with your story, image, and experience.