What Is Logo Design?
Logo design is creating a combination of text, imagery, and color to depict something unique. Experts might say that early civilizations produced the first logo designs—symbols representing individuals date back to Ancient Egypt.
Logo Design
Crafting a unique visual identifier to represent an individual, company, product, or service as a significant component of a brand
Other historical equivalents of logos were the coat of arms of medieval Europe. Today’s notion of a logo officially representing a company began when Bass Brewery trademarked their red triangle in 1876. Of course, there are earlier examples, including elements of the Stella Artois logo dating back to 1366.
What makes an effective logo design:
- Simplicity
Keeping your logo simple makes it easier to read, understand and recognize. - Originality
You want your logo to be memorable and stand out from your competitors. - Versatility/Scalability
If your logo isn’t easy to work with, you will have a hard time using it in marketing materials across different forms of design media. - Balance/Proportion
A well-designed logo should be well balanced and proportioned to help with its clarity and readability. - Timelessness
Your logo should be able to withstand the test of time. A logo that is too trendy will likely have a short lifespan requiring investment in a rebrand and resulting in possible customer confusion.
The Goal of Logo Design
Designing a logo is a challenging exercise. A logo must encompass the qualities of what it represents. For a company, this would include your mission, your values, and your offerings. A seasoned graphic designer will boil down as much information about a company into a visually appealing embodiment of what a company is. However, a logo can’t be all things to all people. Some stories are too complex to depict in a simple graphic. So, while it is considered the primary element, a logo is only one part of a larger brand strategy.
Your Logo Is Your Business
When people “picture” a business, they may recall certain products or experiences, but they typically visualize the logo first as a representation of the company. Because a logo is the first impression made on potential customers, you’ll want to put your best foot forward. Therefore, a logo needs to embody the personality and mission of an organization, but it also needs to be well designed. You may pride yourself on the quality of your product, but that may not come across if you don’t put as much attention into your brand, for example. Don’t give the wrong impression.
Our Logo Design Process
Whether we are designing a new logo for your business or helping you refresh your current logo, we’ll work together at each step to ensure the final product reflects your company image perfectly. We’ll learn about your company through our discovery conversations and what sets it apart. Then, our designers will explore multiple options and work with you until we have a final logo that you will truly be proud of for years to come.