Brand Voice

Learn what brand voice is and how Peabody will help optimize your messaging at every touchpoint.

What Is Brand Voice?

Brand voice is the personality of a brand expressed through verbal and written language. A compelling brand voice must be consistent across all communication platforms. A unique voice is how you set yourself apart from the competition.

Brand Voice

A distinctive communication style that conveys the personality of a brand consistently throughout all public interactions

Do you ever find yourself following a brand before you’ve even had the chance to try it? Something about the brand stood out to you. Maybe their Twitter channel was witty, or you could relate to their Instagram page. Whatever it was, it resonated with you. You liked their brand voice.

The digital landscape is a crowded place. It’s not enough to have a fantastic logo and visual content; your written content must be consistent and coincide with how you present yourself. Brands that take on a distinct personality and tell a story leave a memorable impression. Posting content that is irrelevant or doesn’t provide value is a reason your account may get unfollowed.

Brand voice tips:

  • Review your current communications
  • Define your personality
  • Include voice in your brand guide
  • Be consistent

Check Your Tone

What you say and how you say it are two entirely different things. Your brand’s voice will change depending on the situation. You wouldn’t use the same tone to promote a new product as you would responding to criticism. You must develop a brand tone fit for different scenarios.

Let us help you stand out in the crowd by creating a consistent and recognizable brand voice. Talk to Peabody