What Is Graphic Design?
In simplest terms, anyone that creates a visual element that communicates something is a graphic designer. The difference between an amateur and a professional designer is significant. A formally trained graphic designer knows to leverage available tools and technology to inform an audience in a way that is as aesthetically pleasing as it is easy to decipher.
The art of combining text, color, and image elements to communicate an idea visually
Another essential aspect is problem solving. We’ll talk with you to determine the best course of action to solve the issues presented by any type of project or campaign your company needs to meet a strategic goal.
Examples of graphic design:
- Business Cards
- Event Graphics
The Benefits of Graphic Design
Effective design can raise a brand’s reputation and attract more customers by creating a visual distinction from other companies. The design collateral is the tangible embodiment of your brand. The better executed such graphics are, the more likely you are to build trust and loyalty to your brand. Apple is a prime example of the effect design has on the marketplace.
Being a visual element, the design of your collateral makes an instant impression. Bad design can make a bad first impression, giving potential customers a negative reaction to your brand. In contrast, good design resonates with people. If they are immediately drawn in by your visuals, they are more likely to engage with your brand.
It’s not just about looking great. Quality layouts facilitate the ability to quickly and effectively communicate important information with your audience. An example of this is a design discipline is called wayfinding. Malls, hospitals, airports, and transits systems all incorporate this type of graphic design to help people get to where they’re going quickly.
While much of graphic design is about the composition of elements, it’s also about presentation. Presentation involves the material the design is output on and the interaction of it within the environment. That could mean developing a unique packaging concept, stories told through multiple pieces, or simply how a brochure unfolds. Our team of design professionals will help you determine the best solution and execute it according to your needs.