Why Events Are Great for Your Brand
The primary reason companies host or participate in events is to build brand identity. When choosing the type of event you’d like to partake in, consider your audience and their interests. Creating a memorable event with your target audience in mind will resonate with consumers and will keep your brand top of mind when they are ready to make a purchase.
Events are cost-effective: The average cost of a face-to-face meeting at a tradeshow is $142. Compare that to the $259 average cost of meeting at a prospect’s office. (Sage)
The Benefits of Events
There’s no doubt having your name associated with an event leads to increased brand exposure. Events can make your company stand out in a crowded marketplace. Whether at an exclusive luncheon, conference, or as a sponsor at a trade show, events offer the unique opportunity to interact with customers on a more personal level. Having a presence at events leads to fostering long and prosperous relationships with customers.
Events are a great way to:
- Build brand awareness
- Increase engagement
- Generate leads
- Educate consumers
- Increase sales
Events help humanize your brand and build strong connections with consumers. Engaging with consumers personally makes them more likely to develop an emotional tie to your brand and share with the people they know.
Whether by social media, giveaways, or forms, collecting information from attendees will help generate leads. People are at your event because they are interested in what you have to offer on some level.
If you have a booth at an event, this is a great way to display new products or present a demo that encourages interaction from onlookers. Keynote speakers are another valuable source of education that can explain processes in more detail and answer any questions.
As a result of the added buzz surrounding your brand, an increase in sales is likely to follow. People will begin to associate your brand with the events they attend. After addressing the benefits of your products or services in a way that satisfies a customers’ needs, your brand will build more trust, leading to a loyal following of credible customers.
Experience With Events Matters
There is a lot of detail and precision which goes into hosting or participating in an event. At Peabody, we specialize in various events of all scales and scopes, including trade shows, sporting events, charities, concerts, and more. No matter the type of event, we handle project management, marketing, graphics, and logistics to ensure a smooth schedule.