What Are Event Graphics?
When attending an event, you notice more than just the spectacle of the event. Surrounding the experience is signage and other collateral that establish the theme and let you know who the sponsor is.
Physical marketing materials and environmental design used to “build awareness, provide information, and express the distinctive personality” for a company at an event
There is a wide range of opportunities to use graphics to enhance any kind of event for your company. Think about the Olympics. The IOC emphasizes the strong visual theme of each Olympiad. This approach can be scaled to any size production while still embracing the impact of a strong visual identity.
So Why Use Event Graphics?
Whether you are simply a sponsor or hosting an event for your company, there are many reasons to use event graphics. One of the essential benefits is promoting your brand. However, you shouldn’t look at graphics as just simply putting your logo on a banner. The visuals set the tone for the entire experience. The goal should be to use your brand in a unique and memorable way to create a lasting, positive impression on the attendees.
Well executed graphics will energize your audience and create a positive association with your brand. Furthermore, if you successfully create something memorable, guests are more likely to attend another one of your events in the future. The experience builds lasting relationships with your audience and improves your brand recognition.
The use of unique graphic design enhances the venue and creates visual continuity in the promotional materials and advertising. For example, the look and feel of your ads will carry over to the event itself, creating a seamless experience and lasting impression on your audience.
Types of event graphics
There are varieties of graphics you can use to create a memorable experience at your event.
Here are just a few examples of materials we can help you produce:
- Street Graphics
- Barricade Covers
- Custom Backdrops
- Step and Repeats
- Wall Graphics
- Table Covers
- Floor Graphics
- Swag Items
Management and Setup for Event Graphics
Bringing the Ideas to Life
If visualizing a comprehensive event graphics package is not something you’re accustomed to, Peabody will mockup and render the necessary items to give you the big picture. It will help you imagine how the event will look and inform installers and production staff about essential details when setting up the event.