What Is Event Management?
Event management encompasses all logistics leading up to and during an event. We coordinate with the staff, engage entertainment, and develop relationships with vendors when managing an event. We organize events of all sizes and scopes to ensure successful execution.
The process of coordinating the operations and production of an event, including marketing, organization, logistics, and branding
The ability to handle multiple tasks at once and remain organized is essential in event management. Once we determine a budget, we can assist with various tasks to include but not limited to:
- Reserving event space
- Coordinating with vendors/event staff
- Engaging keynote speakers or entertainment
- Monitoring the event
Although event management and event planning are closely related, they serve two different purposes. While event planners oversee bringing a vision to life, event managers execute the details before and during an event. The two go hand in hand in ensuring all operations run smoothly.
The Stages of Event Management
- Researching and establishing goals. First, the objective of your event needs to be defined to determine the direction you’d like to go. For example, for a fundraising event, how much money do you want to raise? For corporate events, will a new product be announced, or will an influential speaker present? The more details you have, the easier you can establish a budget that aligns with the event’s goals.
- Creative. This stage is where ideas begin to come to life, and the overall style of the event is determined—for example, introducing speakers, performances, music, color, theme, lighting, food, merchandise, etc.
- Details. After finalizing all the creative ideas, it is time to implement them. Implementation involves sending out invitations, hiring vendors, speakers, and performers, designing an event website to RSVP, event marketing, branding merchandise, creating an event schedule, and much more.
- Lights, camera, action! By this stage, it is time to execute the event and do a final walk-through before all guests arrive. Vendors will get set up and test technology to ensure no hiccups.
- Post-event communication. After an event, thank your guests for attending. An event follow-up is an excellent opportunity to allow guests to present feedback as well.
Events Require a Lot of Dedication and Preparation
Events are people-centric; therefore, it is essential to remain organized and focused on maximizing guest satisfaction. Remember, your attendees will view the function as an extension of your brand. Ensuring a positive experience will leave a lasting impression, leading to greater brand recognition.