What Is Trade Show Marketing?
Trade shows are a form of outbound marketing. While inbound marketing techniques have proven to have better ROI, there is still something to be said about getting your brand out there and interacting with potential customers directly.
Trade Show Marketing
Exhibitions where companies in a specific industry showcase and demonstrate their new products and services
Not only do trade shows give companies a chance to promote themselves with a select audience, but it also allows you to share your brand in a way that can build positive brand recognition. Other benefits include expanding your contact database and gauging your competition.
Common marketing materials for trade shows:
- Video
- Presentations
- Banners
- Brochures
- Business Cards
- Fillable Forms
- Notepads
- Flyers
- Promotional Items
Why Participate in Trade Shows?
If you are attending an industry-specific trade show, chances are these people are part of your target market. Exhibiting allows you to speak directly to your audience and engage with potential new clients.
Trade shows provide the opportunity to stand out amongst your competitors as well. If you’re launching a new product or service, the show will be the perfect setting to impress potential customers. Doing so will make connections, and after the show, you’ll be able to follow up and sustain these new relationships.
To measure the impact of your efforts, look at your analytics with the show dates in mind. If your database grows or your website traffic increases—especially if you built a specific landing page—you’ll be able to attribute that growth to your trade show marketing.
It Pays To Prepare for a Trade Show
The marketing and design experts at Peabody will help you prepare and execute a trade show in several different ways.
First, we work with you to develop the message you want to deliver at the show. The story you are telling should be consistent throughout the booth graphics, copywriting, and talking points used when interacting with attendees.
Next, we execute the booth design and ancillary marketing collateral.
Lastly, we’ll set up a landing page, develop a social media campaign, and oversee the production and delivery of all booth materials.