Trade Show Marketing

We examine what trade show marketing is and if having a presence at trade shows works within your marketing strategy.

What Is Trade Show Marketing?

Trade shows are a form of outbound marketing. While inbound marketing techniques have proven to have better ROI, there is still something to be said about getting your brand out there and interacting with potential customers directly.

Trade Show Marketing

Exhibitions where companies in a specific industry showcase and demonstrate their new products and services

Not only do trade shows give companies a chance to promote themselves with a select audience, but it also allows you to share your brand in a way that can build positive brand recognition. Other benefits include expanding your contact database and gauging your competition.

Common marketing materials for trade shows:

  • Video
  • Presentations
  • Banners
  • Brochures
  • Business Cards
  • Fillable Forms
  • Notepads
  • Flyers
  • Promotional Items

It Pays To Prepare for a Trade Show

The marketing and design experts at Peabody will help you prepare and execute a trade show in several different ways.

First, we work with you to develop the message you want to deliver at the show. The story you are telling should be consistent throughout the booth graphics, copywriting, and talking points used when interacting with attendees.

Next, we execute the booth design and ancillary marketing collateral.

Lastly, we’ll set up a landing page, develop a social media campaign, and oversee the production and delivery of all booth materials.

Let us set you up for success at your industry’s next show! Talk to Peabody