We’re Not the Biggest of Marketing Firms in Nashville, but We Aim to Be the Best

Marketing is a broad term. We discuss what it is and the different methods Peabody can leverage for your success.

What Is Marketing?

It’s present at every stage of a customer’s journey. From the first impression to the close of a sale, a customer will develop a lasting opinion about your brand. Businesses use marketing to influence prospective buyers throughout the decision-making process. As a result, it’s crucial to to have a comprehensive strategy. With enough impressions and proper communication about how your product or service can solve their problem, the customer will advance through the sales funnel.

Illustration for Marketing: Four team members collaborating on top of oversized puzzle pieces.


According to the American Marketing Association (AMA), it is the process of creating, communicating, delivering, and exchanging offerings of value for customers, clients, partners, and society.

Types of Marketing

Marketing applies to all business aspects, including product development, distribution methods, sales, and advertising. For example, if your goal is to get people interested in your product or service, you need spread the word. First, determine your audience’s needs and interests through research and analysis to strategize an effective plan. Secondly, put the plan into action by choosing the right channels to deliver your message.

There are several methods depending on your intended reach and what’s best for your brand.

Examples include:

  • Traditional

    Traditional methods include billboards, flyers, radio, television ads, and newspapers.

  • Digital

    This method uses digital channels such as search engines, email, social media, and websites to connect with customers and prospects.

  • Social Media

    The use of social platforms such as Facebook, Instagram, and Twitter to create impressions, build your audience and run ads.

  • Content

    This is the strategy of attracting audiences through sharing valuable information via social media, blogs, videos, websites, press releases, and more.

  • Search Engine Marketing (SEM)

    The paid approach to your brand appearing at the top of keyword search results through PPC (pay-per-click) ads.

How to Ad firms differ from Marketing firms in Nashville?

Advertising is a component of marketing. Above all, we share the common goal of spreading awareness of a brand’s product or service. Basically, the biggest differentiator is that advertising is the paid aspect of your strategy. Whether you’re renting a billboard or paying an influencer to endorse your offering, advertising typically provides more visibility than most organic methods. Consequently, it’s vital to measure your ad spend against your results.

Fight fire with fire!

It may require greater investment, but you can’t stay silent as your competition continues to succeed. For instance, if your product or service is better but your market share is smaller, it’s likely your message is not reaching your audience. Therefore, you need to develop a long term strategy to engage your audience in a way that promotes your advantages over your competitors.

Simply put, if you’re not taking the proper steps to promote your brand, you’re missing out on expanding your audience and increasing your revenue.