Demystifying Marketing

Marketing is a very broad term. Learn what marketing is and about some of the crucial components Peabody leverages for your success.

What Is Marketing?

Marketing is present in every stage of a customer’s journey. It aims to deliver value to consumers and prospects through content to strengthen brand loyalty, increase brand awareness, and boost sales.

Illustration for Marketing: Four team members collaborating on top of oversized puzzle pieces.


According to the AMA, marketing is the process of creating, communicating, delivering, and exchanging offerings of value for customers, clients, partners, and society.

Many Types of Marketing

If your goal is to get people interested in your product or service, you need marketing. You can determine your audience’s needs and interests through research and analysis to strategize an effective marketing plan. Marketing applies to all business aspects, including product development, distribution methods, sales, and advertising.

There are many different types of marketing depending on your intended reach and what’s best for your brand.

Examples of marketing:

  • Traditional Marketing

    Think before the internet. This form of marketing includes billboards, flyers, radio, television ads and newspaper.

  • Digital Marketing

    This is quite the opposite of traditional marketing using digital channels such as search engines, email, social media, and websites to connect with customers and prospects.

  • Social Media Marketing

    The use of social platforms such as Facebook, Instagram, and Twitter to create impressions.

  • Content Marketing

    This is one of the best ways to attract your target audiences through sharing content via social media, blogs, videos, websites, press releases and more.

  • Search Engine Marketing (SEM)

    Paid approach to your brand appearing at the top of certain search results through PPC (pay-per-click) ads.

How Is Advertising Different From Marketing?

Advertising is actually a component of marketing. It spreads awareness of a product or service your brand offers. If you are rolling out a new product, you probably want to run a campaign to help promote it to your customer base. Let’s say you choose to post videos to your social platforms explaining how your product works and invest in sponsored search results on Google. These are great examples of advertising because you are generating leads through those campaigns.

Marketing is all around us. If you’re not taking the proper steps to promote your brand, you’re missing out on expanding your audience and increasing your revenue.