Web Design Is More Than Just Making a Cool Website

At Peabody, we know a well-designed website not only needs to be visually appealing, but it also needs to provide a positive user experience on all devices.

The Value of Web Design

There are 1.88 billion websites on the internet, and your business is one of them. How are you going to stand out from the large crowd? Many websites have poor design and don’t serve the user in a friendly way. Purchasing cookie-cutter website templates may be an inexpensive way to get up and running with your website, but it’s also an easy way to blend in with the crowd. The way to truly stand out from the crowd is with custom web design.

A custom-designed website is a significant investment, but when it’s done right and marketed well, your website will be your best-performing sales team member, working tirelessly 24 hours every day. If you look at it in terms of a salesperson’s salary, a website provides tremendous value. Not to mention, you’ll probably get about three years out of it before having to redesign. Over that time, it will have paid for itself several-fold.

Illustration for Web Design: Employees standing around a large oversized computer trying to put pieces of a website together.

What is Web Design?

Web design refers to how the content of your website is displayed and functions online. User experience (UX) is a critical piece of web design. To do it successfully, you need to understand your users and what they need and value from your business.

Web Design Sets the Tone

The design of your website can often be a representation of your business to your users. Is your website design poor and hard to use? It may indirectly tell users that you don’t care about them. That likely isn’t the case, but for most people, perception is reality. Conversely, if your website is user-friendly and has an appealing design, your company and brand may earn a user’s trust right away.

Five benefits of professional, custom web design:

  • You only get one first impression

    The first time a user will encounter or interact with your business is typically through your website. How your website looks and functions will go a long way in the perception of your brand.

  • Stand out from your competition

    If a user is researching what business to choose for their specific needs, how your website functions and meets their needs could be the difference in them going to you or your competitors.

  • Better search engine optimization (SEO)

    The better your website functions, the more users will stay on your site and read your content. The usability shows Google your site is trustworthy, helping increase your website ranking in the search results.

  • Generate more revenue

    The more value your website brings to people, the more likely they are to use it. When you have more people finding value on your website, they are more likely to use the services you offer.

  • Perfectly fits your goals

    A skilled web designer can build your website to accomplish your specific goals with your online presence. Purchasing a cookie-cutter template will make this more difficult because the designer did not create it for your business and your particular needs.

The Present and Future is Mobile Design

Have you ever visited a website on your mobile device and realized you simply couldn’t use it, either because the font is too small, the website is displaying improperly, or some other poor design mishap? You can’t hit the back button fast enough when you access a website like that. The days of poor mobile design are over. Mobile-first design is vital for success. Since 2017, mobile users have made up the majority of internet traffic.

According to Statista, there are 4.66 billion active internet users worldwide, almost 60% of the global population. And of those 4.66 billion users, nearly 93% (4.32 billion) of them have accessed the internet from a mobile device. There’s a high probability that many of your users will be accessing your website via a mobile device. Make sure you make a good impression by having a website that is user-friendly across all mobile devices.