Search Engine Optimization

You can’t just wave a magic wand to rank first in search results. Learn why and how Peabody takes a comprehensive approach to improve your search rankings.

What Is SEO?

Search Engine Optimization, or SEO, refers to how your website ranks on search engines—primarily Google.

Search Engine Optimization (SEO)

The method for organically improving visibility and ranking on Search Engine Results Pages (SERPs) to increase website traffic

Having a website without SEO is like purchasing billboard space in the middle of the desert. Nobody is going to see it. Your website can be your best-performing sales team member if you get your SEO right.

Content Is King

The phrase “content is king” is especially true for SEO. Without great content, your website may never reach the SEO goals you’re trying to achieve. With our SEO service, we help clients develop their existing content and turn it into keyword-rich, intentional, and actionable content that your users (and Google) will love.

Google Measures Expertise, Authority, and Trustworthiness (E-A-T)

SEO is a beast that you must feed constantly, so this acronym is very appropriate. Keep in mind that you should write your content for your audience, not Google. Creating quality content relevant to what our customers are searching for is the best approach.

Your authority on a topic improves as the number of links to your content increase. If other quality websites reference your pages and articles, then the logical conclusion is that you know what you’re talking about on the given subject. Guest posting on other influential blogs is another great tactic.

For trustworthiness, transparency, visibility, and consistency are key. Some basic steps include:

  • Displaying your physical address on your site; make sure it matches your GMB (Google My Business) listing
  • Make it easy for visitors to contact you
  • Display author bios on articles
  • Consider getting listed on trust-building sites such as the Better Business Bureau
  • Get reviews

Content Isn’t the Only Part of Your Website That Matters for Improving SEO

Many factors impact your rank on SERPs, from how fast your web pages load on mobile and desktop to the unseen metadata behind each page. Google even considers how accessible your website is.

It’s crucial to address all these factors during the optimization planning stage of your new website project. But it doesn’t stop there. Remember, Google needs to E-A-T. Continue to develop and promote your quality content. Even updating your previously published articles has great SEO value.

Essential factors for good SEO:

  • Quality, relevant content
  • Fast page load times
  • Update content regularly
  • Link out to quality websites
  • Get quality websites to link to your content
  • Relevant metadata
  • Structure your content appropriately

How To Get Started With SEO

SEO is a web term most people recognize, but many don’t know how to achieve their optimization goals.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

The first step to improving your SEO should start with an optimization strategy. You’ll see noticeable results in your site’s rankings when you have an optimization strategy in place using proper white hat SEO tactics. As a communications agency, we’re accustomed to generating optimized content, creating the website structure, and promoting the website content through marketing.

Talk to Peabody today about crafting an SEO strategy that works for your website. Talk to Peabody