Copywriting is so much more than words thrown together on a page. Good copywriting paints a picture of what your business is all about; it represents your values and creates a lasting impact on your audience.
Because your website is a significant part of your business, a poorly performing site will have people ignoring your online presence. You may be left in the dust by your competitors with better performing websites.
Search Engine Optimization (SEO) is something everyone seems to know about—or at least they know that they need it. That presumptive attitude leads to many myths and misconceptions. To play and succeed in the SEO game will take planning, strategy, and most of all work.