No matter how valuable or informative your content may be, it will never show to all who might benefit from it. Social media is pay-to-play by design. If you want to get your message across to the masses, you need to invest in paid advertising.
Brands and organizations use social media platforms daily to connect with their audience, generate leads, boost sales, and raise awareness. With an engaged following on social media, you can effectively promote a new product or service and generate buzz around a campaign.
More than half of the world’s population is active on social media, and this number is only on the rise. With the average person spending 2.4 hours on social media platforms every day, this presents a window of opportunities for brands to get in front of potential customers.
Remember when you were surfing the web for new shoes? You browsed a few stores but for whatever reason decided to hold off. You now take a break from your hunt for new shoes to browse the web and your social media. This is where you start seeing ads for the shoes you just viewed.
Your first question might be why would I market on either? Isn’t TikTok mainly for kids and teens, while Instagram Reels is just a TikTok clone? The short answer is NO.
In simpler times when you wanted your product or service to get some notoriety, you found a celebrity or athlete that fit your brand. Think Michael Jordan.