Copywriting is so much more than words thrown together on a page. Good copywriting paints a picture of what your business is all about; it represents your values and creates a lasting impact on your audience.
Ultimately, social media success is measured by an engaged audience rather than just a large audience.
Brands and organizations use social media platforms daily to connect with their audience, generate leads, boost sales, and raise awareness. With an engaged following on social media, you can effectively promote a new product or service and generate buzz around a campaign.
Shopping has been made easier than ever before with everything you need right at your fingertips, leaving many shoppers spending more than in years past.
Social selling is all about creating meaningful interactions by showcasing your brand as the solution to a problem.
Since 1997, social media has been a powerful tool in reaching new audiences and forming connections. In fact, social media is now the #1 channel used by marketers.
QR codes are a worthwhile investment when it comes to capturing the interest of consumers in marketing and business.
More than half of the world’s population is active on social media, and this number is only on the rise. With the average person spending 2.4 hours on social media platforms every day, this presents a window of opportunities for brands to get in front of potential customers.
Several brick-and-mortar retailers are facing challenges competing in a world where everything is readily available at your fingertips. With physical stores seeing much less traffic, it is time to reevaluate their business approach in the digital realm.
Your first question might be why would I market on either? Isn’t TikTok mainly for kids and teens, while Instagram Reels is just a TikTok clone? The short answer is NO.