Dynamic header graphic with range CTA button in the middle.

The Power of CTAs

Calls-to-action (CTAs) should grab the attention of your audience to take a specific action. Whether that be obtaining additional information about a product or service, signing up for an event, or receiving a promotional code. The purpose of CTAs is to convert your visitors into leads.  

Check out the helpful tips below to learn more about how you can effectively use CTAs to increase your lead generation and conversion rates.

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Emails with a single call-to-action increased clicks 371% and sales 1617%


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SAP found that orange CTAs boosted their conversion rate over 32.5%


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Adding CTAs to your Facebook page can increase click-through rate by 285%


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Personalized CTAs convert 42% more visitors into leads than untargeted CTAs


Calls-to-action Do’s and Don’ts

Avoid using forceful language when creating your calls-to-action. Instead, use words that inspire action through benefits and rewards. Keep in mind, potential customers click on CTAs for personal gain. Basic phrases lose interest, enrich your CTAs with descriptive keywords. 

Instead ofEnter, Submit, Click here, Download

Try: Register Today, Learn More, Let’s Connect, Check out the latest, Find out more

Make your CTA stand out

Remember, everything leading up to your call-to-action must add value and purpose. Quality content creation is key in incentivizing visitors to click on your CTAs. Depending on the audience, you may need to alter your tone and optimize your language to resonate with your targeted demographic. 

Suggest value 

Clear messaging

Intuitive design

Bold and bright colors

Design & Placement of Your Call-to-Action

Your CTA should be consistent with your brand’s creative style and color scheme. Placement depends on where the customer is in the buying cycle. However, your CTA typically follows any content you’d like the customer to explore before making a decision. 

Track Performance

Monitor how your CTAs perform using key metrics. This way you can discover what’s working and where you can improve. If results are not where you’d like them to be, consider repositioning your CTAs and revisiting the language. 

Click through rate – how many visitors have clicked on the CTA

Submission rate – how many have proceeded to the next step in filling out your lead form

Calls to action are a vital part of any digital marketing strategy. With actionable copy and an appealing design, CTAs have the power to increase subscribers and boost sales.

Talk to Peabody About Your CTA