Artificial intelligence (AI) represents technologies used to help your business with internal operations and customer-facing initiatives. These technologies make decisions based on data collection, data analysis, and audience observations that impact your marketing strategy.
Examples of AI:
- Chatbots assist customers with navigation, questions, and lead generation.
- Voice search on your mobile devices such as Siri or Cortana.
- Content curation to discover someone’s next move when searching the internet to provide recommendations. “You might also like…”
- Targeted ads you find on Google and social media to track visitors.
- Marketing automation analyzes customer behavior and delivers personalized content throughout the buyer’s journey.
- Dynamic pricing makes brands more competitive in the marketplace and allows them to adjust prices to reflect demand.
With AI, your team will have more time allotted to strategic planning. That’s because AI can conduct data analysis and come to conclusions much faster than its human counterparts. AI’s innovative technology can recognize images, decipher text, segment customers, and anticipate how customers will respond to marketing initiatives. These real-time analytics help lead marketers to better media choices.
Get Personal with Artificial Intelligence
AI is beneficial in delivering personalized messages to customers during the consumer lifecycle. Customers that may have steered away from your brand can be retargeted with engaging content that may persuade them to return and make a purchase. That’s because AI can streamline the sales process using specific data on shoppers, including geolocation, to create highly personalized product or service offers.
Consumers expect a granular level of personalization with the many marketing messages they come across each day. AI helps determine a consumer’s preferences so that brands can curate unique experiences based on interests and past interactions. Take, for example, Spotify. Spotify’s AI creates customized playlists based on your listening history, known as “Your Daily Mix.”
AI has a Bright Future in Marketing
AI will continue to see exponential growth due to its many benefits. When effectively using AI in marketing, you can make the most out of your budget, producing data-driven results. You will decrease costs by accomplishing more with fewer parties involved. Therefore, creating a marketing strategy customized to your brand’s needs and objectives maximizing your overall marketing potential.
